New Hyundai Azera Starts from $32,000*, a $6,605 Premium Over its Predecessor

More often than not, building better vehicles comes at a price but Hyundai's clientele may not be very happy about the company's pricing strategy with the brand-new 2012 Azera that starts at $32,000 (€24,500), not including an $875 delivery and handling fee that pushes the price to $32,875. Granted, the redesigned Azera costs $4,725 less than the 2012 Lexus ES350 ($36,725), but it's also $6,605 more expensive than its predecessor and only $2,400 cheaper than Hyundai's more upscale and powerful Genesis V6 sedan, which features a 333HP 3.3-liter engine linked to an 8-speed auto.
If you add the optional Technology Package, which includes several goods such as 19-inch alloy wheels, xenon headlamps and a panoramic sunroof, the Azera costs $36,000 excluding the destination and handling fee.
In the States, the Azera will be offered exclusively with Hyundai's Lambda II 3.3-liter V6 delivering 293-horses that's matched to a 6-speed automatic transmission driving the front wheels.
Hyundai says the 2012 Azera returns a fuel economy of 20 mpg city, 29 mpg highway and 23 mpg combined.
Sales of the new Azera will begin in April.

Standard and Optional Features

• 3.3L GDI DOHC V6 with 293 horsepower
• 6-speed automatic with SHIFTRONIC
• Active ECO system
• 18-inch alloy wheels and tires (P245/45VR)
• Vehicle Stability Management (VSM)
• Electronic Stability Control (ESC) with Traction Control System (TCS) and Anti-lock Braking System (ABS)
• Electronic Brake-force Distribution (EBD) with Brake Assist
• Impact-absorbing front seats
• Advanced front airbags, front and rear side airbags, side curtain airbags, and driver’s knee airbag
• Tire Pressure Monitoring System (TPMS)
• SACHS ASD suspension
• Daytime Running Lights (DRL)
• Automatic headlight control with delay off feature
• Front fog lights
• Integrated dual exhaust
• Chrome insert body side moldings and exterior door handles
• Heated side mirrors with turn signal indicators
• Solar control windshield and glass
• Proximity entry with push-button start
• Leather seating with heated front and rear seats
• Power driver seat and front passenger seat
• Manual tilt and telescopic steering column
• Leather steering wheel and shift knob
• AM/FM/HD Radio/XM/CD/MP3 audio with iPod / USB and auxiliary input jacks
• Dimension premium speakers with subwoofer and external amplifier
• Navigation system with touchscreen display
• Rearview backup camera
• Blue Link Telematics
• Dual Automatic Temperature Control
• Floor console-mounted rear vents
• Cruise control
• Bluetooth hands-free phone system with phonebook transfer
• Electrochromic mirror with compass and HomeLink
• Power windows with front auto up/down
• Interior door panels with bottle holders in all four doors

Technology Package ($4,000 MSRP):

• 19-inch alloy wheels and tires(P245/40VR)
• Panoramic Sunroof
• HID Xenon headlights
• Power rear sunshade
• Manual side window sunshades
• Infinity premium speakers with subwoofer and external amplifier
• Power adjustable tilt and telescopic steering column
• Integrated Memory System (IMS): Power driver's seat, exterior mirrors, and steering column
• Driver’s seat cushion extension
• Ventilated front seats
• Rear parking assistance sensors
• Interior ambient lighting

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